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Sourced from the Happiest Country in the World
For the Holidays this year, we want happiness. Plain and simple. That search led us to Bhutan, high in the Himalayas, to source our Winter Subscription Box.The Kingdom of Bhutan sits high in the eastern Himalayas, hemmed in by India to the south and Tibet to the north—a small, land-locked nation carved into peaks and valleys, veiled in mist and myth. It’s famous for measuring Gross National Happiness instead of GDP, a principle woven into its constitution and daily life. We came here to work with Bhutanese farmers to create a special Holiday Subscription Box. But what we found was something far deeper — a vision of how a country can live gently upon the earth, and how we can be active participants in that process.
In this extraordinary place, environmental health is paramount. The constitution requires 60% of the country to be under forest cover (they’ve exceeded that by more than 10%). To protect the natural order, no animals are hunted, and there is a ban on destructive economic activity such as large-scale mining or drilling. Mother Nature is held in the highest regard.
Long before it was named Bhutan, this country was called Lho Menjong — The Southern Land of Medicinal Herbs. Because of the nation's pristine air, pure water, and mineral-rich soil, its ingredients are exceptionally pure and potent. This environment is the reason that more than 3,000 rare and powerful medicinal plants — including Rhodiola, Shilajit, Cordyceps, and Black Turmeric — thrive here. After many months of collaboration, we worked with local farmers and artisans to ethically source many of them for the Winter Box.
